Let’s bring the EU into the media

Datum
04. August 2020
Autor*in
Paula Blaschke
Redaktion
politikorange
Themen
#NewsroomEurope 2020 #Medien
Foto: Euradio

Foto: Euradio

The formation of young journalists is an important part of Euradio.



Source:
Le temps s’arrête - Pauline Lévêque Photographie

An Article Series about Euro­pean Reporting

Topics concer­ning the EU are less often covered in national or local media. What can Euro­pean jour­na­lism look like? Poli­ti­ko­range editor Paula Blaschke pres­ents two diffe­rent concepts.

Euradio: the balan­cing act between Euro­pean and local reporting

Some­thing needs to change.“ That was the thought of the French jour­na­list and convinced Euro­pean Laurence Aubron when the French popu­la­tion voted in a refe­rendum against the treaty estab­li­shing a Consti­tu­tion for Europe in 2005. Conse­quently, she founded the asso­cia­tion Euradio in the French city of Nantes, and one year later, a Euro­pean radio program started. The ambi­tion: to inform French citi­zens about what the Euro­pean Union does for them, where it concerns their ever­yday life, and how it inter­venes at a local level.

The Euro­pean Union is an enormous aggre­gate. But it’s not only a huge admi­nis­tra­tion in Brussels or Stras­bourg – it has a big influence on the ever­yday life of all its citi­zens. Our nutri­tion for example: products in our super­mar­kets have to follow regu­la­tions decided on by the Euro­pean Union.

It’s some­times compli­cated to under­stand what actually happens in the Euro­pean parlia­ment or the Euro­pean commis­sion. Jour­na­lists can help, but when they talk about the Euro­pean Union, it’s more often in a nega­tive way. An inevi­table conse­quence, EU citi­zens become disin­te­rested, or develop a gene­rally nega­tive view on the EU.

Euradio – looking for local-euro­pean jour­na­lism

Euradio wants to find an answer to the problem. The radio station would like to give the citi­zens the possi­bi­lity to have more infor­ma­tion about what the Euro­pean Union actually does, espe­ci­ally in their city and on the local level. They call this concept local-Euro­pean jour­na­lism,“ or Euro­pean jour­na­lism of proxi­mity“. We do not only have a local or national view on a topic but also a Euro­pean one. We show where the Euro­pean Union is repre­sented on a local level, for example in cultural events“ explains Hélène Lévêque, who is respon­sible for Euradio commu­ni­ca­tion.

On the other hand, they also try to explain what impact a Euro­pean decision actually has on the local level. To accom­plish this, the edito­rial staff is composed of jour­na­list from all over Europe. Hélène Lévêque explains: In the begin­ning, we had the idea of working with one, two, or three profes­sional jour­na­lists who come predo­mi­nantly from France.“ In addi­tion to that, they also started an intern­ship programme.

Euradio Academy: getting another perspec­tive

A team of young Euro­peans would come to Nantes for an intern­ship or volun­tary service for five or six months. The idea was that young parti­ci­pants could treat the local, Euro­pean news with another perspec­tive: their unique, cultural back­grounds and diffe­rent languages. Today, more than 250 young Euro­peans from around 30 count­ries have parti­ci­pated in the Euradio Academy (in French, Académie Euradio“). The parti­ci­pants develop skills in jour­na­lism, always with a view toward to the EU. Not to mention, with regard to their future career, as Lévêque adds: We hope that the young jour­na­lists will keep in their future career this Euro­pean regard, and also the delight of talking about Europe.“

The future of Euro­pean reporting?

Today, Euradio owns 18 frequen­cies. Lots of people in diffe­rent French cities, and also in Brussels can hear the broad­cast. But not all of the frequen­cies are acti­vated yet. Our goal is that we can acti­vate them in the next two or three years and have local edito­rial offices in all these cities“ says Hélène Lévêque. Until now there are (besides Nantes) offices in Lille, Lyon, and Stras­bourg. We would like to copy the system that we cons­tructed in Nantes, beco­ming an inter­sec­tion for brin­ging Europe into the heart of these cities“ conti­nues Lévêque. Perhaps in a few years we could find these stations all over Europe – if the mission of Euradio conti­nues to be successful.


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